贩卖情怀 —— John Lewis

因为一段广告而记住一个英国百货公司的品牌,它做到了,因为它卖的不是产品,而是情怀……

简书不能贴视频哦

2014 Give someone the Christmas they’ve been dreaming of
http://v.youku.com/v_show/id_XODIwNjcyMjMy.html

2013 Give someone a Christmas they’ll never forget
http://v.youku.com/v_show/id_XNjMyNTE5Nzg4.html

2012 Give a little more love this Christmas
http://v.youku.com/v_show/id_XNDczOTY5NzY4.html

2011 For gifts you can’t wait to give (这个最喜欢)
http://v.youku.com/v_show/id_XMzI1ODUyNTUy.html